Digital Marketing

10 Ways to Use Marketing as an Advertising Tool

It’s no secret that marketing and advertising go hand-in-hand. But many small businesses don’t realize just how powerful of a tool marketing can be for their advertising campaigns. Effective advertising is an important aspect of successful marketing. With the increasing availability of digital marketing tools and platforms, creating targeted advertisements that engage customers is easier than ever. However, video, text, and image-based advertisements are only one of the many ways marketers can use marketing as an advertising tool. Other strategies could include utilizing influencers for product promotions, developing sponsored content campaigns across various media outlets, retargeting ads to reach more people, and many other approaches.

All in all, there are numerous ways one can use various marketing tactics to maximize the return on ad investments. This blog post will discuss ten ways to use marketing as an advertising tool. Marketing can help you reach new customers, build brand awareness, and generate leads and sales. Whether you are just originating your business or have been in business for years, using marketing as an advertising tool can help take your business to the next level!

Utilize Social Media Platforms

Social media scaffolds like Facebook, Instagram, and Twitter are excellent tools for connecting with potential customers. With the right content strategy, you can effectively reach people who may be interested in your product or service. You can also use social media to engage with current customers by responding to comments, answering questions, and providing informative updates on new offerings. For example, if you sell area rugs, you could post pictures of interesting rug designs or share tips on proper care and maintenance.

Create a Loyalty Program

A loyalty program is a significant way to reward existing customers while enticing new ones. This program gives customers exclusive offers, discounts, or rewards when they purchase goods or services from you. The more purchases they make over time, the more rewards they can earn. This type of incentive will not only help keep customers coming back but will also help you attract new ones. For example, you could offer discounts for customers who make multiple purchases or join a customer loyalty program.

Engage With Your Customers

Engaging with your customers is one of the most important aspects of running a successful business. This means answering their questions, responding to comments and feedback, and even simply reaching out to thank them for their patronage. You can show your appreciation by offering special deals or discounts for customers who are loyal to your business. You can also engage with them on social media, sending out notifications when you have new products or services available. For example, if you launch a new product, make sure to let your customers know about it so they can have the opportunity to buy it.

  • Additionally, you can use email campaigns to stay in touch with customers and send out promotional offers or coupons that will help keep them coming back for more purchases.
  • Finally, remember to ask for feedback from your customers so that you can continue to meet their needs and keep them satisfied. By showing your customers that you value their opinions, they will be more likely to stay loyal to your business.

Nurture Relationships with Your Suppliers

Establishing strong relationships with suppliers is another key component of running a successful retail business. You’ll want to ensure that you have a reliable source of quality products at competitive prices, so you must develop trusting relationships with your suppliers. Additionally, having good relations with your suppliers can help you access exclusive offers and discounts, which can benefit both parties involved. Take the time to acquire to know your suppliers, visit their facilities, and communicate clearly with them. Doing so can ensure a successful working relationship for the long term.

Invest in Paid Advertising

While organic traffic is important to any business’s success, sometimes it pays off to invest in paid advertising as well. Paid ads allow businesses to target specific audiences with relevant messaging to drive leads and increase conversions. Whether through Google Ads or Facebook Ads, paid advertisements are an effective way for businesses to get their message out quickly and easily without waiting for organic search results or referrals from other sources. For example, if a business is looking to reach new customers, it could invest in targeted display ads on websites with content related to its niche. These ads can help drive more relevant traffic and web conversions — making paid advertising an effective way to grow your customer base and sales.

Optimize for Search Engines

Search engine optimization (SEO) is essential for any digital marketing strategy. SEO involves optimizing your website’s content, structure, and links to make it more visible in organic search results. As a result, customers are more likely to find your website when they search for relevant keywords. For example, if you are a rug-selling website and your highlight product is Moroccan rugs, optimizing your content with keywords and phrases like “rugs for sale” or “buy Moroccan Rugs online” will make it more likely to appear in search engine results when someone types those terms.

Build an Email List

Email marketing is one of the most effective and cost-efficient ways to promote your business, and it’s essential for e-commerce businesses. You can easily grow a large email list of loyal customers through email list-building techniques, like creating an opt-in subscription form on your website and offering discounts or exclusive content in exchange for customers’ emails. Once you have that email list, send customers updates about new rugs, special offers, or discounts to keep them engaged with your business. For example, you can send emails offering a special promotion or discount if they purchase an item within a certain period.

Create Content That Connects With Your Audience

Creating content for your website, blog, and social media accounts is another powerful way to reach potential customers and make them aware of your business. Focus on creating interesting, relevant content for your target audience that speaks to their needs. This can include instructional videos on rug cleaning and care, design tips for decorating with rugs, or even a blog post about the history of area rugs.

Free shipping or other incentives

Free shipping or other incentives can also help encourage customers to purchase from your business. Consider offering free shipping on orders over a certain amount, or provide discounts when customers buy multiple items at once. You may even consider running seasonal promotions and special deals around holidays. For example, offering a free rug cleaning service to customers who purchase rugs during Christmas.

Develop Strategic Content Marketing

Content marketing is another important component of any digital marketing strategy. It involves creating blog posts, videos, infographics, and case studies relevant to your target audience. Content should be of high quality, informative and engaging. When done correctly, it can greatly impact customer engagement, brand awareness, and lead generation. Like RugKnots, a rug-selling website, use blogging to promote its products. And this has led to a significant increase in organic traffic and conversions.


All these strategies are effective ways businesses can leverage marketing as an advertising tool. From utilizing social media platforms and creating loyalty programs to investing in paid advertising and producing engaging content—these strategies will help any business acquire more leads while building relationships with current customers. So what are you waiting for? Start putting these strategies into action today!

Comment below if you have any questions or suggestions!

I hope this article was useful in helping you understand how to leverage marketing as an advertising tool. If you’re looking for more tips on marketing your business effectively, check out our blog for the latest industry trends and insights. Thanks for reading!

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